54 percent of users use social media to research a business’s products or services.
You can catch the attention of social media users and draw them to your products or services by posting engaging content. But, with so many media channels available, it can be overwhelming to decide which will work best for your company.
That’s why here we give you the top three social media channels to use for promoting your brand. Keep reading to learn how media channels can help drive organic traffic and bring in new customers.
Media channels can help drive organic traffic and bring in new customers
1. Facebook
If you’re new to social media marketing, then Facebook is an excellent media channel to start with. Not only is it the most popular social network, but it also allows for a variety of content, including photos, website links, short-form video content, and more.
Also, it’s an appropriate media channel for B2Bs, B2Cs, and all other types of businesses.
Facebook is well-known for driving high traffic. It is achieved through the use of push notifications. In addition, your friends and followers are often reminded of your brand presence through status updates, news, and other interactions.
2. Instagram
Since Instagram is a visual platform, it’s an ideal media channel to show off your products or services through engaging photo or video content. For example, if your business sells a physical product, such as women’s clothing or baked goods, users can preview your product through your business’s Instagram feed.
In fact, 72 percent of Instagram users claim to make buying decisions based on a product they come across on the platform.
When you post content to Instagram, you must remember to include appropriate hashtags. Hashtags help to increase user engagement and widen your brand’s reach.
3. YouTube
YouTube, a video-sharing platform, wears many hats. Not only is it the second most popular social media channel, but it’s also the second most used search engine behind Google.
Like Instagram, social media users use YouTube to look into a business’s products or services. Yet, unlike Instagram, YouTube allows you to post long-form content.
As a business, you can use YouTube to highlight your top-performing product or service. However, if you want to post content that doesn’t explicitly focus on one of your products or services, then you have other options. For example, you can post in-depth discussions about issues about your industry, videos about your business’s history or mission, and more.
You may also look to current YouTube trends to gather ideas for new content.
Promote Your Brand Using Top Media Channels
Which of these three media channels you choose to use to market your business will depend on your business itself. A media channel strategy that works for one company may not help yours, so experiment using many media channels before you find one that best helps to promote your business.
If you’d like to see more marketing tips and tricks that you can use in your business, then you can find.
