The social media community Pinterest has become a powerful tool for promoting your business. It’s not just a way to share images or pin your content, though that’s pretty cool too. It’s also a great place to find inspiration and an effective platform for building relationships with other brands.
If you have a business, you know that Pinterest advertising with First Page is one of your business’s most powerful marketing tools. It has become where people find ideas and inspiration for their next project.
However, if you want to get more exposure on the platform, here are seven tips to promote your business on Pinterest:
1. Be Social
To create a successful profile, you need to be social. You will not build an audience if you only post about your products or services. Make sure that all of your content is relevant to the general public. For example, if you sell clothes, make sure that all of your posts are related to fashion trends and topics. It will help get you more exposure because others will be interested in what you offer them.
Share Other People’s Content On Your Account. When it comes down to it, there is no better way of promoting yourself than by sharing other people’s content on your account. By doing this, not only do you get people talking about who posted it, but you also make sure that they also come across yours while they are checking out other accounts on Pinterest.
2. Give your pins the right description text
The description text appears below the pin image on a pin’s profile page. It is where you tell people why they should click through and read your pin.
3. Use images for context
There needs to be more than just an image; you need to include text that explains what’s happening in the image. It makes it easier for people to understand what you’re saying without clicking or reading anything else on your page.
4. Look at Pinterest users’ profiles
Pinterest is a visual social network that allows users to share content based on their interests. The platform allows people to connect with friends, family and influencers alike. To get started, you’ll need to create an account, but the first thing you should do is look at the profiles of those who already use Pinterest. If you see someone with great content relevant to your business and industry, follow them!
5. Create a pin about your business
Once you understand who your customers are and what they like (and don’t like), creating a pin about your business or product is time. A good place to start is creating pins about existing content that relates to your business — in other words, make sure that this content is something people will want to see on their feeds!
6. Create a compelling profile image
Your profile image is the first thing people will see when they land on your profile, so it must be professional and eye-catching. Your image should include an image of your business or product and an explanatory text about what you do (or sell). If you’re selling a service, make sure the caption includes a brief description of what you do.
7. Pin interesting content from other pinners
One way to get more followers on Pinterest is by pinning posts from other users who are already successful on the platform — this is called repinning content. You can follow others who are already successful on Pinterest or even create groups based on specific topics or industries and start repinning their content into those groups — this way, and you’ll be following their pins and potentially following them back too.
