Whether in airports, trains or healthcare institutions, digital signage is key to improving customer experiences. Use a cloud-based solution with centralized control and real-time editing to make your messaging consistent, targeted and relevant.
Choosing an enterprise-level CMS allows you to instantly update displays across a network in seconds – from anywhere online. Especially in emergencies, this flexibility is critical for businesses like utilities that need to communicate mission-critical information quickly.
Scalability
Digital signage solutions scale to meet the needs of any enterprise, whether the network consists of a single location or many locations around the globe. Companies may need to display different content for each site or want to send a consistent message across multiple buildings. Digital signage software can be configured to easily add new locations, integrating the system with spreadsheets and automating updates.
In addition, the ability to change signage from one central location eliminates the need to swap out physical displays for each update or rely on a team of remote managers. Signage can be updated remotely from a mobile phone, tablet or laptop. This feature saves time and effort while ensuring every location has the same content.
Enterprise-level systems also provide the ability to integrate data from various sources for more variety on screens. They can map data from a calendar to display event information; import XML, JSON or Excel files for real-time dashboards and KPI visualizations; or show live feeds like weather, RSS feeds and social media.
For example, utility providers can display mission-critical data in real-time on their digital signage networks to help inform customers and improve communication. Providing clear and accurate information about current energy and water supplies can help to mitigate customer frustration, stress, or anxiety while improving overall satisfaction.
Customization
Digital signage is a cost-effective way to communicate and capture your audience’s attention. The right solution can help you deliver messages reinforcing your brand, increasing employee engagement, and improving customer satisfaction. A custom digital signage solution can also make it easier for you to organize a content schedule in advance. It can save you the time and hassle of daily content updates.
The best enterprise digital signage solution lets you easily create unified visual communications and experiences for your customers, employees, and stakeholders. With a centralized CMS, you can manage all your displays from anywhere with an internet connection. In addition, you can also use a scalable solution to manage multiple screens and content players in a distributed network from the same location.
One of the best features any business can benefit from is the ability to schedule digital signs in advance. This allows you to create a month or more of content in a single session and reduce the time your team spends daily managing screen content.
Using a centralized management system, you can easily organize multiple screens into groups and update them simultaneously. This feature is handy when changing special offers or other content specific to a certain group of screens.
Flexibility
A flexible digital signage system can be used to meet enterprise environments’ unique needs. From displaying social media feeds to employee communications and events to communicating key information across the company, a flexible system will allow for the right content to be displayed at the right time.
The best digital signage software will have features that can help your business save time and money. For example, some solutions allow you to create and schedule a month’s content in one sitting. This will reduce the need to update your displays and save valuable staff time manually.
Another great feature is the ability to change and publish content remotely easily. This will allow you to respond quickly to evolving events or business priorities. This flexibility can be especially important for enterprises with multiple offices or locations.
Lastly, look for a solution that allows for granular user permissions. This will allow you to control who can edit the content on which screens. This will help to protect your brand and ensure that only authorized personnel are responsible for updating the content on your screens.
Also, make sure that the software you choose can be used with different types of display hardware.
Security
Digital business signage usually consists of an extensive network of screens broadcasting dynamic content. That’s a lot of information for any team to keep track of, and managing it from various communication channels can be incredibly difficult and time-consuming. That’s why scalable enterprise digital signage solutions should have centralized management features that allow authorized workers to log into secure cloud-based systems and make critical updates and alterations.
In addition, a good digital signage software platform should have multi-device support. Look for signs of this by reading the fine print of a vendor’s website or contacting them directly. Pickcel, for example, offers a full-featured signage software solution with the capacity to be installed on flat screens, video walls and interactive displays, and it supports all operating systems.
Choosing a system that supports various hardware devices is also a good idea, so you can avoid the cost of purchasing new hardware when expanding your display network. A good sign management system will also provide a screen grouping feature, allowing users to organize multiple screens into separate groups to display content on each. This is an excellent way to streamline the range of your screens and ensure all employees have access to important information, even if they are far from a specific display screen.
