Did you know that more than 97% of people research a local business online?
As a small business owner, you’re always looking to generate more traffic to your website. More website traffic means more people who need your products or services. And that means more revenue.
But not all types of website traffic are equal. Local SEO (search engine optimization) helps not only generate more local traffic but highly qualified local traffic. Local businesses and service-oriented companies have better results when they leverage local SEO to drive traffic to their website.
Do you need more convincing? Here are five benefits of local SEO you should know about.
1. Increased Web Traffic
Local business SEO has substantial benefits in increased web traffic. Optimizing your website for specific location-based keywords can dramatically improve your chances of appearing in local search results.
It will result in more website visitors and better conversion rates from your marketing efforts. Investing in local SEO is a smart way to improve your online visibility and reach, and it can significantly boost your business.
2. Greater Brand Awareness
With local SEO, your business can appear in search results when people in your area search for your products or services. You can also occur in local directories and on Google Maps.
It helps people find your business more efficiently and can lead to greater brand awareness for your business. When people can find your business more efficiently, they are more likely to use your products or services.
3. Builds Trust and Credibility
When your website appears in search results, it shows that you’re a relevant and reputable business. It builds consumer confidence and encourages them to choose your business over a competitor.
In addition, local SEO can help you attract more positive reviews. Customers are likelier to leave a review for a local business than a national one. When your business has positive reviews, it furthers builds trust and credibility.
4. Outrank Large Businesses
With local SEO, you can outrank large businesses in your area. That’s because local SEO is based on a specific geographical location.
So, if you optimize your website for your city or town, you’ll have a better chance of ranking higher than a national business. You can also check these content marketing examples to help you boost your ranking.
5. Long-Lasting Rankings
One of the strong benefits of local SEO is its long-lasting rankings. Once your website ranks high for your targeted keywords, it will continue to do so as long as you maintain your SEO campaign and website.
It contrasts traditional marketing methods, which can be costly and time-consuming. With local SEO, you can be sure that your website will continue to draw in targeted traffic and customers.
Knowing the Benefits of Local SEO
There are many strong benefits of local SEO. These include increased traffic, higher search rankings, improved click-through rates, and brand awareness. And it’s affordable and easy to implement.
Local SEO is one of the most important tools for small businesses. It helps businesses connect with customers in their local area and promotes your business in local search results. If you’re not using local SEO, you’re missing out on a valuable opportunity to grow your business.
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