A study of 5,000 social videos showed that only 1% go viral. That’s 50 out of 5,000 videos. Now, those are long odds, but they’re not impossible ones.
You can make a viral video. But, you have to be adept at constructing and distributing them to the online world.
Need a little help with video marketing? Then, you’ve arrived at the right article. Here are four tips for creating a viral video.
Be Pleasant
Our first piece of advice is to be pleasant. Speak with a calm tone of voice; make direct eye contact with the camera; come across as friendly and engaged.
No one’s going to get excited over a video in which the speaker robotically rattles off complex information. However, the consumer of the video needs to feel as though they’re sitting with the speaker. This sense of comfort will keep them coming back for more.
Oh, and it doesn’t hurt to throw a few jokes in. Of course, you shouldn’t get too edgy. But a bit of humor can go a long way in attracting new viewers.
Keep It Snappy
Long videos have their place. However, they don’t tend to go viral. Videos that do go viral tend to be on the short side.
So, when attempting to make viral videos, keep it snappy. At most, your video should be a minute long. That said, the ideal length is between 30 and 60 seconds.
The attention spans of online viewers are short. Therefore, you have to accommodate them if you want to succeed.
Market It Correctly
It’s not just the content of a video that enables it to go viral. It’s the placement of the video as well. Is it in a place where it can be discovered?
In essence, you need to market your videos correctly. Don’t just post them to Facebook, TikTok, and YouTube and walk away. Instead, optimize them, so they’re showing up prominently on these platforms.
Need a little help with this matter? Read this guide on SEO for YouTube videos.
Get the Title Right
Another important component to consider is the video’s title. Remember: this is the first thing that people will see. If it doesn’t draw people in, the video won’t be watched, regardless of how entertaining or informative it is.
A great device for titles is to turn them into questions. Ask a question insinuating that the video is going to answer it. It should pique the interest of online passersby, prompting them to click and watch the video in question.
Creating a Viral Video Isn’t Impossible
When creating commercials or video ads, going viral isn’t an impossibility. If you use the above-reviewed tips regularly, you’re almost sure to have a viral video at some point. So, get out there and create; success is right around the corner.
On the hunt for similar info? Our website has you covered. Check out a few of our other articles right now.
