Digital marketing is in high demand in today’s technologically driven era. With businesses increasing their footprint in the digital space in manifold directions, digital marketing agencies have begun upskilling themselves on emerging techniques to sustain and go on to become leading digital marketing service providers.
Here are seven digital marketing services India you can offer customers if you are looking to emerge as one of the top digital marketing agencies.
1. Search Engine Optimisation:
First on the list is search engine optimisation or SEO, which is the most important technique to increase rankings on Google and other search engines. More importantly, most digital marketing agencies begin operations with SEO as their primary service.
You can offer a number of SEO-related services, including:
On-page SEO: This service is all about tweaking your content as per the preferences of a search engine. On-page SEO services include written and visual content your users consume.
Off-page SEO: This service includes link building outside your client’s website, which can positively impact the website’s ranking on search engine results pages (SERP).
Technical SEO: This type of service mostly involves the technical aspects of SERP, such as page speed, canonical URLs, SSL, schemas, and other elements, which help drive a website’s ranking.
Furthermore, you can offer clients multiple other services, including local SEO, eCommerce SEO, keyword research, and SEO audit, among others.
2. Search Engine Marketing:
Search Engine Marketing (SEM) is a service that focuses mostly on ROI and is extremely data driven. SEM can be segregated into:
a) Keyword research: This is the most important function of SEM as proper keyword research can help you effectively reach out to your target audience.
b) Ads creation and website optimisation: After keyword research, the next step is to create compelling ads and optimise your client’s website as per the search intent.
c) Account setup and tracking: Just running ads is not enough. You have to set up an account and track the volume of leads being generated. Based on this data, you should tweak your strategies and create new campaigns.
3. Social Media Marketing:
This refers to using social media platforms for product, service, or brand promotions. Creating a plan, posting, keeping track of mentions, responding to comments, and other activities are all part of SMM.
As a digital marketing agency, the most important benefit of providing social media marketing services is you can connect real-time with users. With social media marketing, you can provide a 360 degree service or pick one of the components and use it for promotional purposes. For example, you can either help your client with creating content for social media marketing, or manage their social media handle, or even engage with their target audience.
4. Email Outreach:
The next important service you can provide as a digital marketing agency is email outreach. This is the strategy of contacting people via email. Typically, the main objectives of digital marketing are to draw attention to a piece of content, ask for a backlink, or try to work with an influencer.
Why is email outreach important?
Does your inbox get crammed with those spam advertising emails? How many of them actually persuades you to take action? Probably not even 1%. But this is exactly where your client wants to belong. Email outreach is one of the best strategies to create a relationship with the target audience. So, if you are working at a digital marketing agency, you should definitely try email outreach for your clients.
5. Facebook Ads Management:
This is another popular service that digital marketing agencies provide. Facebook and Instagram are essential components of any comprehensive digital marketing plan. Typical deliverables for Facebook Ads services include the following:
- Running paid campaigns
- Content and ads creation
- Tracking
- Optimisation as per the results
- Running A/B tests to determine what type of campaign is the most suitable
You too can become an expert in Facebook Ads Management and provide this service to your clients, both as a freelancer or agency if you are looking to become a trailblazer in digital marketing.
6. Content Marketing Services:
This is yet another high-demand digital marketing service you can consider providing. Content marketing is an essential marketing strategy with consumers today constantly using content in one form or the other. As the right content on your website or app can increase traffic, you should be particular about the type of content you are posting.
Content marketing includes creating a content strategy, curating compelling content as per the strategy, distributing the content to different social media channels, and optimising the content in line with SEO.
7. Link-Building Services:
The practice of obtaining backlinks from other websites is referred to as link building. This service is typically provided by an SEO professional or a digital marketing agency that works to increase the number of links that point to your website.
You can include the following link-building techniques in your list of digital marketing services:
Guest posting: This is about getting your link included in content on other related websites.
Unlinked mentions: You can try connecting with brands that agree to mention your brand name without the need for a link.
8. Relationship building:
Finding appropriate websites to connect with for link building. Hence, these are the digital marketing services you can provide to establish yourself as a prominent digital marketing agency. Do try these foolproof techniques and help your clients grow.
