For any social media agency to grow, they need a roster of clients to bring in revenue. However, building up a strong roster of businesses that keep coming back to use your services is not easy, and some agencies require help to achieve this. That is why we have put together a handy list of tips and general advice that social media agencies can follow to win more clients.
Seek testimonials
Your agency has helped businesses and brands achieve their desired results/goals, and then you should ask you are happy clients to provide a testimonial of your services. A good testimonial can be incredibly persuasive, with as many as 90 percent of business-to-business (B2B) companies trusting client testimonials.
Positive client testimonials should be given pride of place on your website, as well as shared across your own social media channels.
Offer free content/advice.
Social media agencies do not always have to charge for everything they do. While the ultimate aim of any business is, of course, to make money by giving some content or advice away for free to potential high-value clients, you may win their custom. Consider sharing with them an interesting case study, a how-to guide, a free social media marketing template – use it to win more social media clients.
The more you offer potential clients, the more they value your expertise. That means when they are eventually ready to invest in social media services, they will be more inclined to go with your agency as it is one that they are familiar with and trust.
Network
While you may win some clients through participating in various LinkedIn, Facebook, or even Slack groups that are focused on managing social media / paid social strategy, you are much more likely to find new clients by stepping away from these groups and, instead, focusing on those that are aimed more at business owners. You do not necessarily need to do a hard pitch; instead, attempt to answer people’s questions or provide insight into industry trends, and the clients will come to you.
And while doing your networking online may harbor some success, there is always room for the traditional form of networking, i.e., talking to potential clients in real life at events, showcases, conferences, etc. Creating that personal relationship with someone maybe what wins you their custom.
Create case studies
Before signing up with a social media agency, many businesses want to see how they can benefit from their services. It is where having some good quality case studies can come in useful. Deciding which clients to create case studies on is pretty straightforward. Choose the ones where you delivered the best results. It will attract new clients to see what you will provide for them and how it will benefit their business.
Final Thoughts:
When choosing a social media agency, consider the following tips. First, make sure that you have a complete workflow and procedures defined. If not, onboarding will be challenging for you and your clients. Moreover, a workflow is necessary for the success of social media campaigns.
Third, leverage existing relationships. However, they may not automatically endorse your services. If this is the case, try asking them to refer your agency to their friends and family. In addition, offer referral fees – for example, a certain percentage off a new client’s monthly invoice. This way, your social media agency will get more business than if it didn’t have referrals.
Fourth, be a trendsetter. You can become the trend mapper and the dynamo of ideas for your clients, however, if you’re unable to keep up with the fast-changing world of social media. Then, it’s time to look for new ways to stand out from your competitors. Luckily, there are many ways for social media agencies to stay abreast of the latest trends.
