Technological progress is so fast today that many companies fail to keep pace with the changes. It goes for FinTech businesses – an innovative industry that has already transformed the way people manage finances. FinTech firms are pressured to keep track of the fast technological developments to please their users with top-tier products and apps.
So, here is a guide to 2022 you need to consider when you develop a FinTech app. These tips will help you keep your digital product relevant and demanded.
Take Personalization to a New Level
Customization of the user interface is now key in reaching out to diverse user populations and showing that their interests matter to the company. You can derive information about user behaviors and challenges via AI and machine learning, adapting the UI to different user categories for maximum value and efficiency. AI is a great assistant for FinTech apps’ customization as it can offer personalization guidance and tips during onboarding.
Take Color Theory Seriously
The number of digital products rises in leaps, and FinTech firms are forced to compete with appealing designs and bright, inviting interfaces. A recent trend for beautiful, colorful designs is notable in most popular FinTech apps, which means that colors work well to attract users.
You can use the color principles to create a strong link between your app and your brand and achieve an exquisite UX. Another tip is to blur the app’s background to achieve a stronger focus on the foreground information – your app’s CTA and USP.
Transform Your Imagery
2022 has brought many ways to experiment with the imagery in your FinTech app and stay in line with the modern trends. Some apps surprise their users with old-style 3D images, while others appeal to users’ childhood memories by using minimalistic animated cartoon-like images. Another popular trend is the use of limitless images that stretch beyond one screen and integrate into other design elements.
Make Your App Accessible
Accessibility is the new focus of app designers as the principles of universal access and diversity gain traction in web design. Creating an app with diversity in mind is a strong positive signal about a client-centered approach to all your target users.
Accessibility should consider the needs of people with poor eyesight and hearing, motor problems, and developmental disabilities. Inclusivity of design means using gender- and race-neutral language, thus ensuring that your messages are non-discriminatory and focused on user diversity.
Think about Security
Security challenges are on the rise in the digital world. So, no new FinTech app can be launched without a proper security audit and end-to-end encryption. It is specifically relevant for FinTech apps, as they presuppose the storage of financial assets and multiple financial transactions. Thus, the users of new apps should be 100% confident in the privacy and security of their personal and banking details.
Advanced app security is attainable if you use secure coding and encrypt all communication between the app and the server. Additional security measures include regular security audits and QA tests, blockchain architecture in the app’s design, etc.
Utilize Big Data
Embedding data analytics in your new FinTech app’s functionality is a win-win solution for users and the business. First, it allows collecting big data and making sense of it to improve customization and update the app according to user preferences and needs. Second, it gives users valuable insights into their financial behavior and habits, thus providing smart advice and tracking their spending.
Create a Breathtaking UI
There’s much being said about the importance of UI/UX today. Still, the user-friendliness of design solutions and understanding of user experience is often the case for new FinTech apps’ failures. The guiding principles of effective UI design for FinTech apps are:
- Gamification elements
- Minimalism in the menu and navigation
- Attention-grabbing animation
- Clear tabs and menu buttons
- Data visualization for easy comprehension
- Use of gradients, shadows, and blur
Once these principles are integrated with the design process, your app can be a market success. The reason for UI/UX importance is thus the ability to deliver a seamless, frictionless experience to the user. Thus, simple and intuitive design can help achieve this goal.
Chatbots
Chatbots are on the rise as they help businesses attain a higher level of customer care 24/7/365. AI bots learn quickly, respond effectively, and can replace human business representatives in many situations. Thus, a small startup or a company focused on scalability may reap the benefits of chatbots in many ways, delivering uninterrupted customer service and increasing user satisfaction. Voice-activated chatbots also add functionality to the app, as they can be used by people with impairments or on the go.
Design Matters
As you can see, times are changing fast, and new trends in FinTech app design point to what users like in 2022. Knowing these trends gives you the upper hand in the web design of apps that can be relevant and demanded among users. Keep your fingers on the pulse of web design trends, and your apps will make splashes in the FinTech market.
