Are you looking for the right video CMS option that complements all your business video management needs? You’re at the right place. Online video content has dominated the communication world by 82.5% of web traffic, and 86% of businesses use video cms as their marketing tool. These trends have led to many brands adopting video as their primary method of marketing their services; some have also managed to establish their entire business solely on video content. 

The Video content management systems (CMS) have helped publishers gain high viewer engagement through fresh, interactive videos, leading to better content retention.

What Is Video CMS?

The video CMS platform allows businesses or users to store, organize, distribute, and monetize their video content without any need for programming knowledge.

These platforms usually provide a secure video hosting service and a user-friendly interface for publishers to easily access their content online through playlists, keyword sorting, search bar, etc.

The whole process allows the distribution of your videos across different live and on-demand channels to be smoother and more effective.

10 Features You Must Consider While Comparing Video CMS Options

Though the platform’s quality differs from the features offered, some features must be compared between different video CMS platforms according to your business needs. Here are 10 features you must look for in your video CMS option.

1.Video Encoding And Transcoding

The raw video footage recorded by the users is not fit for streaming online directly, as it needs to be compressed without compromising the quality to ensure smooth playback.

Therefore, your video CMS option must have an in-built video encoding and transcoding service, which can automatically compress and optimize your video according to the video platform used for streaming.

2. Intuitive Video Organizing Features

You must also compare the video CMS options based on their video organizing features. Must-have video organizing features to look for:

• Video tagging your content automatically
• Thematic categorical organization of content
• All-encompassing search bar
• Dynamic playlists

3. Platform API

Many times with the scaling of business, you need many customization options in your video CMS. For this, you must compare and choose a video CMS which provides an effective full platform API feature. It should provide you complete control over your video content by assisting in easily integrating the required features into your platform.

4. Video Analytics

Successful video marketers involve a data-driven approach as a valuable feature to expand their businesses.

The real-time video analytics feature offers numerous insights into your content’s performance through figures like the number of views, watch time, longest watched part of the video, dropped portion of the video, and much more. Such data can prove invaluable for your marketing strategy in your video CMS.

5. Video Migration

Another important comparison you must make between the video CMS options is the ability to migrate between platforms seamlessly.

Moving hundreds and thousands of online videos from one CMS to another is tedious unless a content migration system is in place. So, you must look for a video CMS with an easy and smooth video library migration system.

6. Video Content Syndication

In today’s fast-paced content world, a lot of content is scrolled within seconds. Therefore, you need to get your content in front of as many eyes as possible for better content retention.

For this, you must look for a video CMS option with an intuitive video content syndication feature, which allows you to upload your videos on multiple platforms with just one click, and you can cover different social media platforms and channels simultaneously.

7. Live Streaming

It isn’t surprising that many marketers or businesses have started experimenting with live streaming video content. Therefore, to catch up with the evolving engagement ways, you must compare the video CMS options having the most of the following live streaming features:

• Adaptive bitrate or multi-bitrate streaming
• HLS protocol support
• DVR support
• User-friendly video embedding
• High-quality video streaming
• Maximum CDNs connectivity

8. Player With White-Labels

You must agree that to reflect a strong brand presence of your business’s identity, you must go for a platform broadcasting white-label content.

A white-label featured video CMS allows you to create a fully brandable domain and a customizable video player to align with your brand’s image. Therefore, you must compare this feature among the available video CMS options.

9. Video Monetization

The most important feature that publishers look for in a video CMS option is different ways of monetizing through their CMS platform. Several monetization features to look for are:

• Support of latest VAST and VPAID ad tag
• Support of Instream and out-stream ads
• Different ad network integrations
• Maximized ad fill rate through header bidding and ad waterfalling
• Additional features like video carousel, ad pods, sticky ad units, etc.

10. Video Search And Discovery

The core purpose of finding a video CMS option is to create a centralized video repository, which automates the indexing process of all your video content and tags them respectively for swift searchability.

Final Thoughts:

As you understand now, comparing and finding the right video CMS for you is not an easy task. But, we have covered all the important aspects to consider, which can be tweaked per your business needs.

With the above 10 features listed, you can easily find an excellent fit for your video CMS requirements.