Digital marketing is essential for any Bangkok business looking to achieve success and stability. There are so many hurdles to starting a business in such a constantly changing and diverse consumer environment. There are so many tourists and expats in Bangkok that businesses can get started, which cater to many different customer profiles.
The pandemic has shown us, however, that the only way to truly survive in Bangkok long-term is to make sure your products and services are available to and desirable for locals. This could mean the expats that live in Bangkok as permanent residents, but more importantly, you should aim your digital marketing efforts toward Thais in Bangkok.
What Locals Want
Digital marketing success in the Bangkok business environment means knowing what locals want and knowing the different sections of the Thai population that you can target ads toward. Are you looking to reach out to the average person for an affordably priced product or service?.
It is important to do market research before reaching out digitally to any of these groups in Bangkok. Trial and error can help you to find what works, but to ensure success it is much more beneficial to rely on one of Bangkok’s many excellent digital marketing agencies. They are already very familiar with different customer profiles in the city and across Thailand and can provide you with expertise and experience to apply to your campaigns.
Where Locals Surf the Web
In addition to knowing what kinds of customers you should market your products and services to, digital marketing success in Bangkok requires you to know where those customers are online. Different customer groups use different spaces online, so you will need to meet them where they are to create effective Bangkok digital marketing.
Social media is very popular in Bangkok and across the country, so it can be an extremely effective tool for digital marketing applications such as LINE or Facebook are overwhelmingly more popular among Thai customers, so those are essential platforms to have a profile for effective local marketing. There are also specific websites which are great for online advertising because they receive a large amount of local traffic.
Put it All Together:
Doing market research to find out who your specific target customers are and where the best places to advertise to them online are is a great idea for any company starting out in Bangkok.
Digital marketing agencies can be a very helpful resource in making this happen efficiently and effectively right from the start. If you have any questions or concerns about Bangkok online marketing, reach out to an agency to get started with a great marketing strategy catered to your needs.
