The COVID-19 pandemic has changed every aspect of life. While some aspects are struggling to adjust to this new normal, enterprises have done a great job transforming their work process to suit the new normal. As more and more people and jobs join the digital transformation, things change for the better creative staff.
One segment has become hugely influential in the current state of affairs, an asset for any organization – marketing and creative jobs. Skilled professionals in such roles are game-changers for their employers. Content creators are the kings, from changing ongoing marketing campaigns overnight to include the pandemic angle to fostering faith in their products.
Creative Staff
According to some of the top creative staffing agencies in the country, the demand for skilled and passionate marketers is higher than ever before. Yet, despite this, several organizations, irrespective of their industry or company size, face a new kind of struggle to retain good marketing professionals.
So, is the pandemic making it challenging for employers to retain or replace their marketing geniuses? Read on to find out.
3 Industry Stats that can Impact your Creative Marketing Teams
69% of creative professionals are certain they will find a new job easily
As mentioned, good content is the king now. Candidates with industry-relevant skills know this very well. They are pretty optimistic about finding a new job easily. So, you must re-evaluate your value proposition regarding perks, extra benefits like flexible working locations, etc.
76% of creative people think working culture is as important as good pay
For all these people, it is important that their employer’s values and goals align with theirs and when it doesn’t, they are willing to look for another option. In this context, values are the company’s work culture, team dynamics, interpersonal relations, etc. So, take time out to understand what the majority of your employees want and maybe adjust accordingly.
90% of creative professionals think they have the right skills
Employees who have confidence in their skills are an asset to any organization. Presently, almost 90% of creative professionals think that their skills are relevant and imperative in today’s market. But are you putting their skills to the maximum use?.
When a company doesn’t provide challenging tasks, most employees feel under-utilized and look for better alternatives. So, now is the time to take out those review sheets and understand the strengths of your marketing team.
Final Thoughts:
While the above stats may be red flags for some organizations, it is also a unique growth opportunity for others. To maximize the opportunities, you need to re-evaluate your goals and employee policies and synchronize with the values of your current employees.
If you want to expand your team, engage with the right staffing agency that shares your vision to tap into the right pool of skilled and creative candidates. Happy recruiting!
