When small businesses think about advertising, most of them think of radio or television commercials. In reality, a small business can create custom promotional kits to pass out during special events. Promotional kits are cost-effective and put your branded items in the hands of the people you are trying to reach. People who attend your open house or holiday event will also be the ones who frequent your business on regular shopping days. The items you put in your kit will be constant reminders of your business and what it has to offer.
Branded Uniforms and Apparel
If you order branded uniforms for your employees, order a few shirts or sweatshirts to put in your custom promotional kits. When you choose custom apparel printing, you can choose multiple designs in different colors. Shirts that you give away become walking billboards when they are worn. Employees also wear branded hats. They can be given away in much the same way as the shirts.
Tote Bags
Tote bags are branded with your logo and can be filled with a variety of items that carry your business’s logo. Your customers like things they can use over and over again. Spending a little more to buy canvas tote bags will give your customers something they can use in their daily activities. Many carry tote bags when they go shopping. If it’s the bag with your brand, many people will be able to see it.
Cups, Mugs, and Tumblers
Cups, mugs, and tumblers are popular items with most customers. You can choose from a variety of cups, mugs, and tumblers to put your logo on. Coffee mugs, plastic cups, and large travel tumblers are ideal for promotional kits because they are among the most useful items. People carry them everywhere, including when they travel.
Daily Use Items
When creating custom promotional kits, include plenty of daily-use items. Pens, pencils, magnets, pads of sticky notes, and key chains are items people use daily. Throw in a T-shirt and put all the items in a canvas bag. Hand them out on special occasions as a token of appreciation to all your customers. Find items that represent your business and give your customers things they need and want to use.
Make Them Useful
Depending on what type of business you have, you can offer items that are both useful and represent your business. Hardware stores can give away a yardstick or screwdriver with their name and logo on them. A coffee shop might offer a bag of coffee and a coffee mug. Whatever type of business you have, choose something useful that represents your company and include it in your custom promotional kits.
Be Creative
If you want to be remembered, be creative. Create promotional kits that are full of items that are both useful and fun. Include a few printed materials too. Business cards, a brochure, a few coupons, and maybe a postcard or two. There are many different items you can include in your kits. You have to find the ones that best suit your business. Take a few minutes and create a list. You might be surprised at some of the things you come up with.
Showcase Your Style
Set your business apart from the rest. Find out what other people are giving away and make sure to choose unique things. Showcase your style and choose colorful items that make a statement. Choose a few items to include so that all your custom promotional kits are slightly different.
If you want custom apparel printing, choose shirts that will wear well without fading or shrinking. When you create custom promotional kits, you are building your brand and sharing it with others. Building a marketing strategy around custom apparel and promotional kits is a cost-effective way to spread the word about your business by targeting the people who are most likely to become repeat customers.
