If you have a business presence online and have implemented an SEO plan to get your website to rank on Google’s SERPs, you need to monitor the performance of your SEO strategy consistently. Carefully monitoring the right SEO performance metrics will allow you to optimise your SEO strategy to reap greater benefits.
Hence, keeping track of your SEO KPIs and evaluating where you can further improve your strategy to deliver better results and offer higher value to your clients is critical. But what SEO metrics should you track, and how can you automate the tracking process? That’s what we’ll read today.
Key SEO KPIs You Cannot Afford to Ignore
Here are the primary SEO KPIs you should keep track of, which we’ll discuss in detail in the coming sections:
- Keyword rankings
- Mobile optimization
- Organic visibility
- Backlinks
- Branded vs Non-branded traffic
How Can I Automate the Monitoring of SEO KPIs?
With the advent of AI tools for almost every use case in the digital marketing industry, a tool that can automate the tracking of SEO KPIs was bound to enter the market.
Rankwatch is an advanced AI tool with features that allow you to automate the monitoring of the most important SEO metrics. Using that data, you can further optimize your SEO strategy to gain an edge over competitors and give your clients an edge over their competitors.
SEO KPIs to be Monitored and Why
- Keyword rankings – It is the foundation of SEO. By keeping track of your keyword rankings or letting a trusted SEO company in Bangalore like RepIndia do the tracking for your business website, you can further explore areas where your SEO strategy can be improved to garner higher web traffic and, subsequently, higher rankings.
- Mobile optimization – The time for only focusing on website optimization for computers has passed. Since more than 58% of users first explore online options on their mobile before making their purchase decision, your website needs to be optimized for mobile devices first. If your website is mobile-friendly, Google will put it on SERPs before your competitors.
- Organic visibility – Also known as search visibility, it shows how visible your business is on online searches. Compared to traditional organic visibility of only 10 blue links, current-era organic visibility on SERPs consists of being shown among 10 blue links, rich snippets, knowledge panels, local packs, and other SERP features.
- Backlinks – More number of high-quality backlinks is an essential parameter of successful SEO. When your website has more ‘digital letters of recommendation’ from other sites with high domain authority, your SEO gets a boost. As one of Google’s top ranking factors, backlinks are a major force that drives organic traffic to your website.
- Branded vs non-branded traffic – Most custom SEO strategies don’t focus majorly on traffic from branded keywords since they are mostly searched by people who have previous knowledge of the company. It’s the non-branded keywords that need to be monitored as one of the main SEO KPIs. They showcase the number of people who discovered your business by searching for relevant services.
You Need SEO Expertise to Become an Expert in Your Industry
Keeping up with the dynamics of SEO is not a piece of cake. You need experience and a dedicated team for that. One of the ways to get a dedicated team is by searching for the best SEO company in India.
You can speak with an SEO specialist, review their previous work and clientele, and then decide whether to work with them or explore other options. Do find out what are the primary SEO KPIs they consider essential and how they monitor them.
