Your blog is a useful tool for providing educational and informative content to your audience. It’s also one of the best free marketing tools you have at your disposal – if you’re doing it right.
This coming year, take your blog to the next level with these 7 SEO tips.
Look at Your Website as a Whole
Most people focus their attention on the content. While this is important, you still need a foundation for the content to live. Having an SEO-friendly website will ultimately help your blog rank higher in the search engines. Things like load speed, security, and response rate are all factors that play into your SEO.
For this reason alone, blog content should be left to the experts. Consider hiring an SEO agency in Dubai to help save time and money for your business and get the most effective results.
Create Quality Content
Having a successful content marketing strategy means you’re being intentional with the content you’re curating. As a business owner, you understand the importance of both quality and quantity.
This applies to what you’re posting on your blog, too. Search engines will rank informative and trustworthy sites higher than those that provide no value.
Get Organized
If there’s no strategy, you won’t see much success. Start by creating a schedule of the content you want to produce. Set aside a few days throughout the month to create and schedule your blog posts.
Remember to be consistent. Don’t create a calendar with one blog post a day if all you have time for is once a month.
Use SEO Plugins
One of the most effective SEO tools is utilizing a plugin. A fan favorite amongst developers is Yoast SEO. Their free version provides you with a plethora of detail to help improve your content for the search engines.
It focuses on everything from sentence structure to readability, and even reminds you to add helpful metadata. This way, you know you’re generating effective content with purpose rather than fluff no one will read.
Make Your Blog Mobile-Friendly
According to a recent study, there are over 5 billion people around the world who use mobile devices to browse the web or make online purchases. Having a blog that is mobile-friendly plays a significant role in how it ranks in the search engines.
You might be posting great content, but people won’t see it if they can’t access it properly from their phone. If you’re not sure how to do this, then it’s time to work with a developer.
Include Images and Infographics
Images have their own SEO powers, more specifically through their alt tags (alternative text). They’re used in the HTML code of your blog to help search engines identify what they’re looking at.
People are often highly visual. Using something like an infographic could be a great way to elaborate on some of your content, which may get shared on social media.
Conduct Keyword Research
Everyone has heard about the power of keywords for your content. You’ll want to be strategic about it. Some keywords and phrases are highly competitive. High-ranking websites with more authority will more than likely take the lead on these. This is where research comes into play.
Platforms such as Google Trends or Google Keyword Planner offer some basic insights.
Summary
This year, as you start brainstorming ways to enhance your blog, make sure to put SEO tactics at the top of your list. It’s important to be critical of your strategy, as it can save you time and generate more revenue.
Lastly, if you’re trying these tactics and aren’t seeing results, it may be time to work with an expert. It’s better to outsource the work to a company than to waste precious resources on any more poorly generated content.
