When it comes to producing videos for brand marketing, there are many different factors to consider. From the script and storyboard to the equipment being used, each element of the process can make a huge difference in the overall quality of your video.
However, even with all these pieces working together perfectly, there are still some common mistakes that can be made when creating a brand marketing video. To ensure you produce an effective piece of content that stands out from the crowd, here are five mistakes to avoid during brand marketing video production:
1. Not Having a Clear Purpose or Goal
Before you start production on any video project, it’s important to have an idea of what you’re trying to achieve. Knowing exactly why you’re producing this video is essential for determining the right approach, content and overall message. Without a clear purpose or goal in mind, it’s easy to get sidetracked during production and end up with an ineffective piece of work.
2. Not Doing Enough Research
Researching your target audience beforehand can provide invaluable insight into how best to tailor your content for maximum impact. This also means researching any potential competitors —what are they doing that works? How could you do something even better?
Make sure you take advantage of all available resources prior to beginning production, so you can come up with creative solutions for reaching more people.
3. Neglecting Quality Control
Once you’ve finished shooting and editing your video, it’s vital to go through the entire project with a fine-tooth comb. This includes checking for any spelling or grammar mistakes in the script as well as ensuring all audio is clear and easy to understand. Checking for technical issues like blurriness or colour saturation can also help ensure you have a high-quality finished product.
4. Not Optimising for Mobile Devices
It’s no secret that more and more people are consuming content on their mobile devices these days. Therefore, it’s absolutely essential to make sure your videos are optimised for both desktop and mobile platforms if you want maximum reach with your target audience.
Make sure the transition between screens is seamless, embedding features like subtitles or optimising audio levels for headphones.
5. Relying Too Much on Stock Footage
Using stock footage can be a great way to save time and money when creating brand marketing videos, but relying too heavily on pre-existing content doesn’t always create the most engaging end product. If you want your video to stand out from the crowd, it’s important to supplement stock footage with your own original material as much as possible.
Creating effective brand marketing videos can be difficult, but by avoiding these five common mistakes, you can ensure your video stands out from the competition. From having clear goals in mind to taking the time to conduct quality control checks—no matter how small—these tips will help make sure your videos are as successful as possible.
With the right approach and dedication, you can take your video production to a whole new level. Make sure you use these tips to help ensure that any brand marketing video project you undertake is a success.
