Have you heard of domain authority? Even if you are not an SEO expert, you may have heard this term. Right? For an SEO expert, though, domain authority is an essential term because it is one of the factors that search engines use to rank your website higher. DA is what increases your website authority. The domain authority of any website also factors into getting higher organic traffic and comparing your website with the competitors to see if your SEO campaign is working.
Thus, increasing your website’s domain authority is essential to higher ranking and traffic. You can include tips in your SEO strategy for the same, which we are discussing below. Before that, we will also learn what exactly domain authority is?
Domain authority
Domain authority refers to the number of quality backlinks your website has. Those websites’ quality, number, and relevancy help calculate your DA score. Moz an SEO website, is one that created the metric for measuring domain authority.
Tips for increasing your domain authority score to increase website authority:-
1. Contribute quality guest posts
Writing guest posts that are original and research-based to other high DA sites is one of the best ways to attract backlinks, leading to an increase in DA. Other publishers are usually looking for quality content that can add value to their websites. So, if you are looking to elevate your website’s authority, earn quality backlinks, increase brand awareness, and contribute guest posts.
Guest posting services ensure organic traffic to your website and help you build a relationship with other editors. But for that, ensure your guest posts are of top quality, adding information or value to the website.
2. Create incredible link-worthy content
Why would anyone link to your site? They will look because of your content! Yes, if the content on your website is beneficial or informative, people will backlink to your website. Thus, it is essential to create content that people want to share. When they share your content, the chances of getting quality backlinks doubles, helping increase your DA score. To make your content link-worthy, use:
- Statistics in your content that are recent.
- Use images, infographics, and other visuals. Professionally created infographics can undoubtedly help your content go viral.
- Add value to your content by making it beneficial, informative, or entertaining for the target audience.
3. Reduce low-quality backlinks
Not every link is equal. Some are high-quality backlinks, while others are low-quality backlinks. Thus, reducing the low-quality links from your content is necessary to increase website authority.
What is a low-quality link, you may wonder?
It is a link from spammy or low-quality websites with low DA scores and negligent traffic. To eliminate such links, you can use SEO tools like SEMrush. It helps you identify the backlinks with low quality, and then you can delete them and enhance your website’s authority.
4. Promoting your content is essential too
Your job doesn’t end with writing a great piece of content, whether it is on your site or if it’s a guest post. Promoting it to get the word about your brand out is also necessary. In addition, when you promote it on social media or business forums, you are giving it exposure, which increases the chance of people backlinking to the same.
5. Optimize the website to make it user-friendly
One of the main factors for calculating DA is your site’s structure and how user-friendly it is? Therefore, having a proper structure for your website is necessary to make crawling the website and indexing the web pages on the SERPs simple.
For this, you can:
- Create a WordPress sitemap. It contains all essential pages assisting search engines in navigating through the web pages with ease.
To make your site user-friendly, work on:
- It’s speed! The site should load within seconds because if it takes more time, users will go, increasing the bounce rate.
- Optimize the site for mobile as more and more people use their smartphones to access a website.
Include these tips in your SEO campaign to get a high DA score and set your website and business as an authoritative brand.
