SEO, Search Engine Optimization is one of the most important factors in ranking a website in search engine search results. To rank the website on the first page of the search results, SEO of the website has to be done.
SEO itself includes various components that an SEO specialist needs to take care of. Unfortunately, remembering all these factors can be a tedious task, and whenever doing SEO, it happens that you may forget one or more of these factors.
It is where the WordPress SEO came into the picture. Using WordPress, SEO is made easy because WordPress is one of the most widely used control management systems that provide you with a platform to easily make your website, manage it more efficiently, and perform SEO effortlessly.
4 most effective solutions that WordPress provides for SEO
As mentioned before, SEO has several components to look upon that include various technicals and non-technical tactics. WordPress helps you to perform all the SEO requirements more effectively and efficiently. Some of the ways by which WordPress can aid your SEO are as follows:
1. WordPress SEO-friendly website themes
Following are some of the aspects of the website that has a significant effect on the SEO and falls under the technical SEO itself:
- For a website to rank on the first page in search results, the whole design and theme of it have to be perfect, and it should be easy to use by all the website visitors.
- The loading speed of the website should not be more than 2-3 seconds on different devices.
- The website must be secure.
- The website should be responsive when accessed through different devices.
Above mentioned are the most necessary components of a technical WordPress SEO that helps Google to decide whether the website is reliable enough to rank it on the top of the search results or not.
Understanding this need of people, WordPress contains several thousands of free website themes that fulfill all the requirements of the technical SEO mentioned above. Furthermore, any of these themes can be used as a basic structure to build the whole website upon.
2. Help in building XML sitemaps
An XML sitemap is a map of the whole site that contains all the information about it, like categories defined in the website, the total number of the webpage, number of posts, etc.
Which aids the search engine robots (Google Crawlers) find the various information on your website and index the web pages in the search results for relevant keywords. Thus, sitemap plays a significant role in indexing your website in the search engine and is another necessary component of WordPress SEO.
Therefore, the sitemap should be made very precisely. One can easily create a sitemap for a website with the help of several plugins present on WordPress.
3. WordPress SEO plugins
If you have a blog on your website, you must regularly post the content and do the on-page SEO for each article published. While doing the on-page SEO, we have to consider various factors like content length, keywords placement, good keywords in the content, external and internal links, and much more.
All of these factors are very hard to memorize and remember if anything is left. To make this task easier for SEO specialists, WordPress has several plugins that can be easily installed in the WordPress dashboard and used to check if all the parameters are fulfilled.
These plugins provide you with a checklist that contains information about the fulfilled factors and which are left. Based on the same, and SEO score can be easily increased by meeting all the requirements and thus increasing your WordPress SEO score.
4. Can easily add meta tags and meta description
While doing WordPress SEO of a website or blog post, meta tags and meta descriptions are considered to be one of the major components of the website. Keywords in these should be placed appropriately and these are required to be of proper length, neither too small nor too big.
Final Thoughts:
Determining the proper number of characters and keyword placement cannot be known if you do it manually, but WordPress SEO plugins make that easier for you by providing a simplified dashboard for doing so and also guide you to make them right. The latest technology is helpful to save time and increase performance.
